A 2005 PICK? YOU BRET YOUR LIFE: TWOBRETS.COM AND EASTON ELLIS's BOOK
" TwoBrets.com is based on LUNAR PARK, the forthcoming novel by Bret Easton Ellis, in which the main character is Bret Easton Ellis. The book is a mixture of autobiography and whole-cloth invention, and so are the pages you'll click through here."
The preceding quote was from the homepage of the hip, cool, enticing TwoBrets.com website. This book had one of the more interesting online marketing campaigns of 2005. They even created a writing game to help promote LUNAR PARK (which debuted August 16, 2005), and other stuff to play with.
